More leads from Google Ads
New setups and rebuilds of accounts that spend on the wrong searches. Tracking first, then bidding to a target cost per lead.
Senior-led SEO, AI search & Google Ads
Search that shows up as leads, not traffic charts.
CFS Marketing is a senior-led SEO, AI search and Google Ads consultancy founded by Cesar Soto in 2022, serving growth-focused businesses from Irving, Texas. Answer a few quick questions and get a plan built for your business.
Led by Cesar Soto, not a juniorGoogle Ads & GA4 certifiedReported in your numbers
Cesar Soto, founder. Independent client work since 2013, plus in-house roles at a hospital network, a law firm, a CRE brokerage and a B2B services company. Every account is his.
Get your custom plan
Tell us what you want to fix and Cesar will reply with a plan for your business.
Contact CesarBankruptcy law firm · Google Ads
$61.44$51.12
Cost per conversion, lower every year from 2021 (previous agency) to 2025.
Trade school · Ads + tracking
88leads27%
Verified leads, June to December 2025. 27% of them became students.
Trade school · tracking audit
1,4620
Reported conversions that matched a real lead in the school's form database.
AdsGoogle Ads Search certified
GA4Google Analytics 4 certified
TXIrving, Texas · clients across the US
Client names withheld. Results from one account don't predict another, and we don't promise them.
What CFS Marketing does
What do you need fixed first?
CFS Marketing does five things: SEO, AI search optimization, Google Ads management, GA4 and conversion tracking, and fractional CMO work. Pick the problem and get a plan for that path in about a minute.
Rank in Google & Maps
Technical fixes, service pages built for how your buyers search, local SEO and Google Business Profile work.
Get named by AI
What ChatGPT, Perplexity, Gemini and AI Overviews say about you, and fixing the sources they rely on.
Trust your numbers
GA4, Tag Manager and call tracking set up so the conversions in your reports match the leads in your CRM.
Lead your marketing
Fractional CMO: strategy, budget, vendors and reporting your leadership trusts, without a full-time hire.
Results
What it looked like for two clients
Bankruptcy law firm · Google Ads · 2022–2025
Four years, four lower costs per conversion
- Problem
- Came from another agency at $61.44 per conversion.*
- What we did
- Tracking first, then search-term cleanup that removed 40% of low-intent traffic.
- Result
- $51.12 in 2025 and 1,511 conversions over four years.
1,462
"conversions" in reports.
0 matched a real lead
0 matched a real lead
88
verified leads after the rebuild.
27% became students
27% became students
Trade school · Ads + tracking · Jun–Dec 2025
Fixing the numbers before spending more
- Problem
- Reports looked great. None of the reported conversions matched the school's form database.
- What we did
- Rebuilt tracking, then rebuilt the campaigns on real leads.
- Result
- 88 verified leads; 27% became students.
* 2021 was managed by the previous agency. Sources: client Google Ads accounts, CRM and form records. Client names withheld; your results will differ.
Cesar SotoFounder & lead strategist
- 2013Independent client work begins
- 2019In-house SEO at a hospital network: 2,000+ locations
- 2020Marketing Director, commercial real estate brokerage
- 2022CFS Marketing founded
- 2026Director of Marketing, B2B facility services company
Someone who has sat on the client side knows what a leadership team asks about a marketing report, and that the answer is rarely "impressions."
What senior-led means
You work with Cesar, not a junior.
Senior-led means Cesar Soto, the founder, sets the strategy and stays the lead strategist on your account. He has done independent client work since 2013 and founded CFS Marketing in 2022.
2,000+ Google Business Profile locationsIn-house SEO for a hospital network.
Client-side at four companiesA personal injury law firm, a hospital network, a commercial real estate brokerage and a B2B services company. He knows what leadership asks about a marketing report.
Google Ads Search & GA4 certifiedPlus 14+ years running SEO, paid search and tracking.
Your account is never handed off after the sales call. More about Cesar →
How CFS Marketing works
From first click to a plan in four steps
Audit, plan, execute, then report in your numbers. The order matters: a plan built on broken tracking optimizes toward the wrong goal.
- 1
Audit
Tracking, ad accounts, site and AI visibility, with reported conversions checked against your real leads.
Start with the quiz - 2
Plan
A written plan ranked by impact and effort, tied to one goal like cost per lead.
Weeks 2–4 - 3
Execute
Campaigns, pages, schema, tracking and fixes. You approve anything public.
Ongoing - 4
Report in your numbers
Leads, cost per lead and close rate each month, plus what changes next.
Every month
Industries
Which industries does CFS Marketing work in?
Five priority industries, plus other businesses that fit the retainer model. Each card says what kind of evidence stands behind it.
Client results
Legal
Google Ads, SEO and AI search for law firms. Four years of Google Ads for a bankruptcy law firm.
Method
Home services & construction
HVAC, plumbing, roofing and contractors: Maps, Local Services Ads, Search and booked-job tracking.
In-house experience
Healthcare & behavioral health
Medical SEO, behavioral health and treatment centers, from in-house work at a hospital network.
In-house experience
CRE & professional services
Search and marketing leadership for firms that sell high-value, relationship-driven services.
Client results
And more
Education and other businesses that can sustain a monthly retainer. Our trade school results come from here.
AI search
Does ChatGPT recommend you, or your competitor?
Buyers now ask ChatGPT, Perplexity, Gemini and Google's AI Overviews to recommend a business, and those engines answer with a short list of names. Google's guidance says the same SEO best practices apply. What changes is how you measure it.
- Which engines mention you, and what they say
- Whether it's accurate
- Which competitors they name instead
AI assistant
Who should I hire to fix our Google Ads in Dallas?
Here are three firms people often recommend:
1Firm A · "responsive, transparent reporting"
2Firm B · "strong reviews on Google"
3Firm C · "specializes in local businesses"
Your business: not mentioned
Who is CFS Marketing a good fit for?
Businesses that can sustain a monthly retainer and want marketing judged by leads and revenue. For Google Ads, that usually means $3,000 or more a month in ad spend, or a plan to get there.
- You have a service or product with clear value per customer.
- You want one senior person accountable for the strategy.
- You'll share lead and sales data so results can be measured.
Where is CFS Marketing's office?
In Irving, Texas, in the Dallas-Fort Worth area. Clients across the US work with us remotely; DFW clients can meet Cesar at the office by appointment.
CFS Marketing5000 Riverside Dr, Bldg 6, Suite 100E-185
Irving, TX 75039
(214) 203-0809 Irving office page →
FAQ
CFS Marketing FAQ
Still deciding?
The plan quiz takes about a minute, and you only share an email at the end.
Get my custom planWhat does CFS Marketing do?
CFS Marketing is a senior-led consultancy that provides SEO, AI search optimization (AEO/GEO), Google Ads management, GA4 and conversion tracking, and fractional CMO services. Every account is led by founder Cesar Soto.
Does CFS Marketing work with businesses outside Texas?
Yes. CFS Marketing works with businesses across the US and runs client work remotely through shared dashboards, video calls and monthly reports.
How much does CFS Marketing cost?
CFS Marketing works on a monthly retainer scoped to the channels and work you need, with ad spend billed separately. Cesar quotes after reviewing your accounts. For Google Ads, we are the right fit for businesses spending $3,000 or more a month, or ready to.
What is an AI Visibility Audit?
An AI Visibility Audit is CFS Marketing's free entry engagement, delivered by Cesar personally. It checks whether AI answer engines such as ChatGPT, Perplexity, Gemini and Google's AI Overviews mention your business when buyers ask for a recommendation, what they say about it, and which competitors they name instead.
Does CFS Marketing guarantee rankings or leads?
No. CFS Marketing does not guarantee rankings, leads or AI recommendations, because Google and AI models make those decisions. We commit to accurate tracking, a written plan and monthly reports in your numbers.
Who will work on my account?
Cesar Soto, who founded CFS Marketing in 2022, is the lead strategist on every account. He has done independent client work since 2013 and holds Google Ads Search and Google Analytics 4 certifications.
Your next step
Find out where your search budget should be going.
About a minute. Already know you want help? Contact Cesar directly.
- A plan outline for your business, right away
- No email until the last step
- Reviewed by Cesar personally
Get your custom plan
Tell us what you want to fix and Cesar will reply with a plan for your business.
Contact Cesar